The Tradition That Fuels Champions Winners Drink Milk
Collect the Champions
Hiland Dairy introduces Special Edition Indy 500® Milk Bottles, featuring the official Indy 500® logo and legendary Victory Lane moments.
Each collectible bottle features a different winning driver. Available for a limited time in select stores now through race day.
For more than 100 years, the Indianapolis 500® has brought people together around speed, celebration, and heart. One of its most iconic moments happens not with champagne, but with milk — a Victory Lane tradition that honors hard work, perseverance, and the champions who earn their place in racing history.
Hiland Dairy is proud to stand United in Tradition with the Indy 500®, celebrating the farmers, families, and champions who make this moment possible year after year.
Victory Lane Tradition
Join the victory lane tradition and raise a toast with your favorite special edition milk and this year’s champion.
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